Selected Works
This collection highlights work across branding, print, digital, social, commercial, and website design. Projects include real-world applications such as signage, menus, marketing materials, and online platforms. Each piece reflects a thoughtful and practical approach to design, with personality built into every system.
I care as much about how something works as how it feels. Whether it’s a website, a menu, or signage on a wall, the goal is always the same. Create work that feels intentional, usable, and true to the people behind it.
“We seriously love working with Erica at Wrasslin Hogs BBQ. She brings the perfect mix of creativity and “let’s get it done” energy. If there’s a better way to do something, she’s already thought of it — and somehow made it more fun in the process. She’s the kind of person who hits deadlines without drama, keeps everything moving, and still manages to hype everyone up along the way. Organized? Yes. Supportive? Always. Creative? Constantly. Erica doesn’t just show up — she shows up with ideas, solutions, and a team-first attitude that makes working together easy (and honestly, a lot more enjoyable). We’re lucky she’s on our side at Wrasslin Hogs BBQ.“
Websites
Websites are often the first place people interact with a business. They should feel clear, welcoming, and easy to navigate. I design custom WordPress websites that balance structure with personality, helping visitors understand what you do, explore your work, and take the next step.
I work exclusively in WordPress using the Divi theme. This allows me to build flexible, reliable websites that are thoughtfully designed and easy to manage long after launch. Each project is created with real-world use in mind.
The projects below span a range of industries and styles. What they share is intention, clarity, and a focus on supporting the people behind the business.
“Collaboration is everything when you’re building a brand identity for your business, and Erica embodies that fully. She listens deeply, interprets vision intuitively, and has the patience to go back and forth until it’s right. She builds trust through the process.
Her aesthetic aligns seamlessly with each project, and she delivers multiple stylistic options while also offering honest, thoughtful feedback. Erica has been a dynamic partner in my business, creating workbooks, websites, logos and graphics that truly reflect my vision and values. She is the perfect blend of creativity, strategy, and collaboration—exactly what every business needs for its most important work.”
Design in Practice
This section features a curated selection of merchandise, commercial vinyl, menus, social graphics, and printed materials. These pieces are created to support real businesses and real-world use across both print and digital environments.
Each project reflects a hands-on design approach. The focus is on clarity, consistency, and personality, ensuring the work feels cohesive and practical wherever it appears.
“We couldn’t be happier with our wedding signage and invitations! From start to finish, the process was seamless and genuinely enjoyable. The designs were beautiful, and perfectly captured the feel we wanted for our wedding. Erica was great to work with. Her patience and expertise made what could’ve been an extremely stressful time in wedding planning an absolute delight. Couldn’t recommend more!”
Meaningful Moments
This section highlights work created for events, celebrations, and personal milestones. Projects include invitations, paper goods, signage, styling details, and select floral designs. Each piece is designed with care, intention, and a strong sense of place.
The focus here is less on scale and more on feeling. Thoughtful details, personal touches, and experiential design choices help make meaningful moments feel considered, cohesive, and memorable.
“Erica is the kind of designer that was able to turn our love story into a perfect experience for all of our guests. Our wedding shower invites were inspired by our love of travel. She designed invitations that felt like a passport to our forever; thoughtful, romantic, and beautifully detailed. She then flawlessly curated floral arrangements for each table, turning the celebration into a stunning journey of love in full bloom.”
Ready When You Are
If something here resonated, I’d love to learn more about your project. Whether you’re starting fresh or refining what already exists, let’s talk about what you need and how we can make it happen.