What is my why?
I’ve been drawn to art and design for as long as I can remember. One of the things I love most about this work is the people. I get to meet individuals and businesses from all walks of life, collaborate closely, and help them tell their story through design. That connection of listening, understanding, and translating ideas into something visual is at the heart of why I do what I do.
Earlier in my career, I freelanced under my maiden name, Erica Matay. As my work evolved, I felt ready to take the leap and bring everything together under a brand that reflects the full scope of what I offer today.
At the end of the day, my why is simple. I love creating design that connects people, ideas, and moments in ways that feel genuine and lasting.
“Having Erica create a custom seating chart for my wedding was one of the best decisions I made! I knew she was very talented from her portfolio but seeing her creativity come to life in real time absolutely blew me away. She understood my vision while patiently and kindly guiding me to make the best choices that would suit my style! She was easy to work with and set realistic deadlines that helped keep me in line to make sure everything was delivered on time! She really went the extra mile coming to my parents house to help me choose the right mirror that matched my vision and delivering it to my venue (both of which were out of the way for her)! I am so glad I chose to work with her and am still so amazed by how well my seating chart turned out! No matter what type of creative project you’re working on I have no doubt Erica will give you her all and deliver something absolutely magical!!!”
See the work behind the words.
“We loved everything about the mirrored announcement signs Erica made for my daughters wedding, had so many compliments and the style was right in line with the vintage vibe my daughter was going with, couldn’t of been more happier with the finished product, would definitely recommend her work.”